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“Sips of Summer” CA Wine Pop-Up Shop
The California Wine Institute established an eight-day pop up shop “Sips of Summer” located at Fashion Walk, Causeway Bay, Hong Kong from August 20-23, 2020 and August 27-30, 2020. Seven wine companies showcased and marketed their wines to around 3,500 shoppers. The shop also created social media buzz about features at the shop and the California wines highlighted.