The Great American Texas BBQ

The Great American Texas BBQ is an annual event featuring a wide range of quality U.S. food and beverage products including beef, poultry meat, pork, lamb, seafood, fresh fruits, potatoes, fruit juices, beers, wines, sauces…etc. Hong Kong’s top food and beverage people and VIPs are invited to engage in the American spirit alongside fine foods and live music. The Great American Texas BBQ 2019 was held on December 5, 2019 at Kowloon Cricket Club and attracted audience of over 800.

U.S. Food & Beverage Showcase in Hong Kong

ATO Hong Kong organized a U.S. Food & Beverage Showcase on November 19, 2019 to highlight the high-quality, wide range, and versatility of U.S. food and beverages. Around 80 guests attended the event to meet ATO staff, cooperators, and to experience U.S. food ingredients demonstrated in various ways. The event featured a wide range of U.S. foods and beverages including beef, pork, poultry, seafood, dairy, dried fruits, nuts, rice, wines, beers, smoothies, snacks, and more. 

Hong Kong International Wine & Spirits Fair

Hong Kong International Wine & Spirits Fair is one of the largest wine & spirits trade shows in Hong Kong and the region. This year, four U.S. distillers and organizations exhibited at the trade show and showcased their fine spirits to over 21,000 trade visitors from Hong Kong, China and the region.

Great American BBQ - Nebraska in Macau

The Eighth Macau Great American Barbecue with the theme “Nebraska in Macau” was held on October 29, 2019 at Hotel Venetian and attracted over 300 guests from the food & beverage industry in Macau. The event featured a variety of quality U.S. beef and U.S. food and beverage products.

U.S. Food & Beverage Showcase in Macau

ATO Hong Kong organized a U.S. Food Showcase on September 24, 2019 to feature foods using a wide range of U.S. ingredients (including beef, poultry, oranges, lemons, cheese, wines, rice, pecans, cod fish, salmon, raisins...etc) to over 40 food traders in Macau.

Asia Fruit Logistica

Asia Fruit Logistica, a USDA endorsed trade show, is the largest exhibition in the region specially dedicated for fruits and vegetables. The three-day show was held during September 4–6, 2019 at AsiaWorld-Expo. 13 U.S. exhibitors showcased their quality fruits and vegetables at the show.

Natural & Organic Asia / Restaurant and Bar

Natural & Organic Asia (NOA) is a specialized trade show for the Natural and Organic industry to engage and promote natural, sustainable and healthy lifestyles, natural and organic products. Six U.S. companies participated in the show.  Restaurant and Bar (RBHK) took place on September 3-5, 2019 concurrently with NOA and featured a wide range of food and beverage products especially for the food service sector.  Three U.S. companies participated and conducted cooking demonstrations in RBHK.

California Strawberry Bakery Seminar and Tasting

California Strawberry Commission invited 35 bakery chefs to join a bakery seminar and tasting on September 2, 2019.

HKTDC Food Expo

HKTDC Food Expo took place during August 15-17, 2019 at the Hong Kong Convention and Exhibition Centre. The Expo featured a wide variety of quality food products from all over the world including bakery products, beverages, snacks, processed food, instant food, fruits & vegetables, green & organic food, seasonings and seafood. 13 U.S. companies participated in the show.

Food Export Trade Mission to Hong Kong

Food Export USA led 13 companies to visit Hong Kong during August 15-16, 2019 to promote their quality food and beverage products.

Delicious USA Chef Event

ATO Hong Kong hosted the Delicious USA chef event on August 7, 2019 gathering 22 high-level chefs from prestigious restaurants, hotels, and culinary organizations for a tasting session on high-quality but less-commonly utilized U.S. food and beverages. Chefs enjoyed an afternoon of tasting and information sharing.

U.S. Food Festival at AEON Stores

U.S. Food Fair at AEON Stores was held during July 22 – August 4, 2019 featuring a wide range of quality U.S. food and beverage products, including wines, beef, poultry, fruits and beverages, snacks, fish and seafood products and many others.  Cooking Demonstrations were held at their stores on July 17-28 and August 3-4 to highlight U.S. food ingredients.

USA Food Fair at New Yaohan Supermarket (Macau)

USA Food Fair was held during July 3-16, 2019 at New Yaohan Supermarket in Macau. The promotion featured a wide range of quality U.S. products including wines, beef, poultry, produce, snacks, groceries, and many others.

USA Food Fair at YATA Stores

USA Food Fair at YATA Stores was held during July 2-15, featuring a wide range of quality U.S. products including wines, beef, poultry, produce, snacks and many others. A cooking demonstration was held on July 6 to highlight some of these products.

Delicious USA Promotion Media Event

ATO Hong Kong organized a media event to launch the month-long USA food promotion, Delicious USA, in 12 restaurants in Hong Kong and Macau during June 21-July 21, 2019. Guests including 33 media representatives alongisde importers and cooperators enjoyed a range of U.S. food, beverage, and wines while watching the preview of the 12 restaurants' dishes. The California Wine Institute partnered with Delicious USA to launched their California Wine Month.

New York Wine Master Class

ATO Hong Kong and New York Wine & Grape Foundation organized a Wine Master Class for Hong Kong wine trade professionals to know and taste a good selection of New York wines guided by Master Sommelier Christopher Bates.

USA Specialty & Artisan Cheese Reception

The U.S. Dairy Export Council, California Milk Advisory Board, and Oregon Dairy and Nutritional Council organized a USA Cheese Reception on May 9, 2019 to present a wide range of U.S. specialty and artisan cheeses to Hong Kong importers.

HOFEX and ProWine Asia

HOFEX is the largest food and beverage trade show in Hong Kong.  ProWine Asia is one of the largest wine and spirits trade shows in Hong Kong.  The two shows were held concurrently during May 7-10, 2019.  Over 40 U.S. exhibitors showcased their quality food and beverage products at the shows to over 42,000 trade buyers from Hong Kong and the region.

Briefing for California Milk Advisory Board Delegation

ATO Director Alicia Hernandez provided a briefing on the Hong Kong and Macau dairy markets to a delegation from the California Milk Advisory Board on May 3, 2019.

Student Workshops - Discover U.S. Cheese

Students of the School of Hotel and Tourism Management, the Hong Kong Polytechnic University enjoyed great time at workshops “Discover U.S. Cheese” on March 19, 2019 hosted by the U.S. Dairy Export Council. The USDEC representative introduced the history of U.S. cheese, the production, characteristics, and pairing options. Participants sampled a variety of U.S. cheeses to learn about the range and exceptional tastes. 

Alaska Seafood Chef Seminar, Hong Kong

The Alaska Seafood Marketing Institute hosted a chef seminar on March 5, 2019 showcasing Alaska seafood products to around 70 Hong Kong traders and food and beverage professionals. Renowned Japanese Chef Naoyuki Yanagihara demonstrated various dishes incorporating high-quality Alaskan seafood into Asian cuisines. Attendees had the opportunities to taste the Alaskan seafood products and learn about the variety and versatility of Alaskan seafood including salmon, crab, and whitefish.

California Wine Institute Annual Industry Meeting

California Wine Institute (CWI) had their Annual Industry Meeting in Hong Kong on March 1, 2019.  ATO Director Alicia Hernandez provided an overview of the Hong Kong wine market.  CWI Asia director Christopher Beros presented an overview of upcoming CWI activities, California related wine and trade information.

LOHAS Expo & Vegetarian Food Asia

LOHAS Expo is the trade expo for Organic, Health and Green Living products with the aim to promote LOHAS (Lifestyle Of Health And Sustainability).  The show was held concurrently with Vegetarian Food Asia, the only professional exhibition with dedicated focus on vegetarian and vegan food products and services in Hong Kong.