The Great American Texas BBQ

The Great American Texas BBQ is an annual event featuring a wide range of quality U.S. food and beverage products including beef, poultry meat, pork, lamb, seafood, fresh fruits, potatoes, fruit juices, beers, wines, sauces…etc. Hong Kong’s top food and beverage people and VIPs are invited to engage in the American spirit alongside fine foods and live music. The Great American Texas BBQ 2018 was held on November 27, 2018 at Kowloon Cricket Club and attracted audience of over 800.

U.S. Thanksgiving Dinners at Bistro 1979

Students at the Hong Kong Polytechnic University’s School of Hospitality and Tourism Management program have run, designed, and cooked delicious U.S. Thanksgiving feasts at restaurant Bistro 1979. Over 10 U.S. cooperator groups sponsored beef, fish, turkey, potatoes, cranberries, pecans, and more from across the U.S. to support the students’ new culinary tradition.

Hong Kong International Wine & Spirits Fair

Hong Kong International Wine & Spirits Fair is one of the largest wine & spirits trade shows in Hong Kong and the region. This year, 17 U.S. distillers, wineries and organizations exhibited at the trade show and showcased their fine wines & spirits to over 20,000 trade visitors from Hong Kong, China and the region.

U.S. Artisanal Cheese Tasting Reception

ATO Hong Kong and the U.S. Dairy Export Council organized a U.S. Artisanal Cheese Tasting Reception at the U.S. Consul General's Residence on November 8, 2018. Key traders in the industry were invited to attend to know more about American artisanal cheeses and their pairings with American craft beers.

U.S. Specialty Cheese Trade Mission to Hong Kong

Members of the U.S. Dairy Export Council visited Hong Kong during November 7-10, 2018, to study the Hong Kong cheese and dairy markets, and explore business opportunities.

U.S. Wild Blueberries Seminar

Wild Blueberries Association of North America (WBANA) hosted a Chef Seminar on November 2, 2018, to raise awareness amongst food service professionals the benefits of using U.S. wild blueberries, and to share new and creative recipes using U.S. wild blueberries as an ingredient.

Great American BBQ – Nebraska in Macau

The Seventh Macau Great American Barbecue with the theme “Nebraska in Macau” was held on November 1, 2018 at Studio City Macau attracted over 200 guests from the food & beverage industry in Macau. The event featured a variety of quality U.S. beef and U.S. food and beverage products.

Hong Kong Wine & Dine Festival

ATO Hong Kong organized the U.S. Pavilion at Hong Kong Wine & Dine Festival (October 25-28, 2018).  The U.S. Pavilion had 9 booths featuring a wide range of U.S. quality wines, spirits and fine foods to over 168,000 visitors.

Seminar - A Look into U.S. Regional Cuisines

Speakers from the American Consulate General have brought Hong Kong Polytechnic University students to an enriching culinary tour to appreciate various regional cuisines in the United States.

California Wine Tasting in Macau

The Wine Institute organized a Grand Tasting Event on October 16, 2018 at the Institute for Tourism Studies (IFT) and showcased a wide range of quality California wines to Macau wine importers and distributors.

California Wine Tasting in Hong Kong

The Wine Institute organized a Grand Tasting Event on October 15, 2018, and showcased a wide range of quality California wines to Hong Kong wine importers and distributors.

U.S. National Pork Board – Visit to Hong Kong and Macau

Members of the U.S. National Pork Board visited Hong Kong and Macau during September 28-29, 2018, to study the food markets and explore business opportunities.

U.S. Chefs at Cooking Competition

Three American Chefs demonstrated their culinary skills and all achieved Bronze Awards at the Lee Kum Kee International Young Chef Chinese Culinary Challenge 2018.

Asia Fruit Logistica

Asia Fruit Logistica, a USDA endorsed trade show, is the largest exhibition in the region specially dedicated for fruits and vegetables. The three-day show was held during September 5–7, 2018 at AsiaWorld-Expo. 18 U.S. exhibitors showcased their quality fruits and vegetables at the show. 

Restaurant and Bar

Restaurant and Bar took place on September 4-6, 2018 concurrently with “Seafood Expo Asia”.  Restaurant and Bar featured a wide range of food and beverage products especially for the food service sector.

Seafood Expo Asia

Seafood Expo Asia took place during September 4–6, 2018 at Hong Kong Convention and Exhibition Centre.  The show is Asia-Pacific and Hong Kong’s seafood trade event connecting retail, foodservice, and distribution buyers with suppliers of live, fresh, frozen and packaged seafood products and services from around the world. Over 20 U.S. exhibitors showcased their quality fish and seafood products at the show.

Natural and Organic Products Asia

Natural & Organic Products Asia is a specialized trade show for the Natural and Organic industry to engage and promote natural, sustainable and healthy lifestyles, natural and organic products. 8 U.S. companies participated in the show.

HKTDC Food Expo

HKTDC Food Expo took place during August 16-18, 2018 at the Hong Kong Convention and Exhibition Centre. The Expo featured a wide variety of quality food products from all over the world including bakery products, beverages, snacks, processed food, instant food, fruits & vegetables, green & organic food, seasonings and seafood. 8 U.S. companies participated in the show.

U.S. Food Festival at AEON Stores

U.S. Food Fair at AEON Stores was held during July 27 – August 8, 2018 featuring a wide range of quality U.S. food and beverage products, including wines, beef, poultry, fruits and beverages, snacks, fish and seafood products and many others.  Cooking Demonstrations were held at their stores on August 4-5, 2018 to highlight U.S. food ingredients.

U.S. Fresh Food Fair at Dairy Farm Stores

U.S. Fresh Food Festival at Dairy Farm stores, including Wellcome Supermarkets & Market Place by Jasons, was held during July 13- August 16, 2018 and featured a wide range of quality U.S. fresh foods.

U.S. Food Fair at New Yaohan Supermarket (Macau)

U.S. Food Fair at New Yaohan Supermarket in Macau was held during July 6-17, 2018 featuring a wide range of quality U.S. products including wines, beef, poultry, produce, snacks and many others.

U.S. Food Fair at YATA Stores

U.S. Food Fair at YATA Stores was held during July 3-16, featuring a wide range of quality U.S. products including wines, beef, poultry, produce, snacks and many others.

Vinexpo Hong Kong 2018

Over 90 wineries and vintner organizations from the United States showcased their fine wines at Vinexpo Hong Kong 2018. The show is one of the largest trade shows on wines and spirits in Asia Pacific.  It attracted over 17,000 trade visitors and buyers from Hong Kong and the region.

U.S. Food Showcase in Macau

ATO Hong Kong organized a U.S. Food Showcase on May 3, 2018 to feature foods using a wide range of U.S. ingredients (including beef, pork, poultry, oranges, apples, lemons, cheese, wines, potatoes, rice, ginseng, pacific cod, raisins...etc) to around 30 food traders in Macau.

East Washington Trade Mission to Hong Kong and Macau

A group of 12 companies from East Washington State visited Hong Kong and Macau during April 18-19, 2018 to study the food market and explore business opportunities.

Macao MIECF

ATO Hong Kong participated in the largest trade show on environmental products and sevices in Macao - MIECF, and showcased information on a wide range of U.S. agricultural products.

Illinois Agricultural Leaders - Visit to Hong Kong

A group of 33 Illinois agriculture and agribusiness leaders visited Hong Kong on March 6-7, 2018 to study the food market and explore business opportunities in Hong Kong.

U.S. Food Showcase

ATO Hong Kong organized a U.S. Food Showcase on February 7, 2018 to feature foods using a wide range of U.S. ingredients (including beef, poultry, oranges, apples, lemons, walnuts, cheese, wines, pastries, potatoes, rice, ginseng, snow crabs, raisins, flours...etc) to over 80 food traders.

LOHAS Expo 2018

LOHAS Expo is the exhibiton for "Lifestyles Of Healthy And Sustainability".  ATO Hong Kong participated in LOHAS Expo (February 1-3, 2018) and gave a presentation on U.S. Organics.

Alaska Seafood Marketing Institute Trade Gathering

Alaska Seafood Marketing Institute (ASMI) organized a trade gathering on January 24, 2018 for Hong Kong seafood traders, food service operators and retailers.

California Figs Trade Seminar

California Fig Advisory Board organized a trade seminar on January 23, 2018.  The seminar presented the advantages of California figs and versatility of the products to over 40 food traders.

WUSATA Trade Mission

Western United States Agricultural Trade Association (WUSATA) led a Trade Mission to visit Hong Kong and Macau during December 4-5, 2017.  The Group had over 10 U.S. companies covering a wide range of U.S. food and beverage products for the food service sector.